Changes coming to how you access CW content

Starting on Tuesday, Jan. 23, 2024, CW will begin “gating” its staff-produced premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — before they are provided free access to the content.

We are doing this because the ways CW’s audience finds and accesses our content is changing. Google’s search algorithms, increasingly, make it difficult to connect CW’s content with the people who might make use of it. On top of that, generative AI like ChatGPT is serving up CW content to internet users without attributing that content to CW.

As a result, it has become increasingly important for CW to evolve its audience development strategy and learn as much as possible about who is accessing our content, what content they are accessing and how they are accessing it.

With this audience development strategy, we hope to do two things:

• First, we will be better able to deliver directly to our audience the editorial content that aligns with the composite materials, processes and technologies that interest them.
• Second, we will be better able to connect the materials, equipment and services our advertisers supply with the audience that is most interested in them.

CW plays a distinctive role and has earned a place of esteem within the focused and specialized industry it serves. Large developments in the media landscape are forcing us to change the way we communicate with our audience. We are confident that our audience values the role CW plays in their professional lives and will join us in this effort to stay connected to them.

We thank you for your continued interest in and support of CW and welcome any questions you might have about the brand’s new content gating strategy.

       

         

       

      

          

Jeff Sloan
CompositesWorld Brand VP
jeff@compositesworld.com