Kalitta Motorsports enhances Revchem Composites drag race contributions
Third-year sponsor increases brand visibility, becomes recognized composites distributor of choice in the NHRA.
Photo Credit: Revchem Composites
Throughout the upcoming National Hot Rod Association (NHRA) Western Swing drag racing competition, Doug Kalitta’s Mac Tools Top Fuel dragster will feature major associate branding from Revchem Composites (Bloomington, Calif., U.S.) as the third-year sponsor increases its visibility. The three-race stretch from Denver to Sonoma to Seattle will highlight Revchem’s alliance and contributions to Kalitta Motorsports (Ypsilanti, Mich., U.S.).
The relationship continually grows as Revchem uses Kalitta Motorsports’ VIP hospitality and B2B program to increase brand awareness. The company, which offers an extensive selection of materials, supplies and equipment to the composites industry, was reportedly an integral part of the Toyota GR Supra Funny Car redesign and continues to make contributions to the team throughout the season. Revchem is involved with many industries, from surfing to aerospace and everything in between.
“We have seen our relationship grow with Revchem over the past two years. Their sponsorship has helped the Revchem brand become recognized as the composites distributor of choice in the NHRA. We are their primary promotional tool so highlighting them on Doug Kalitta’s Top Fuel dragster was a great opportunity during the Swing,” Chad Head, Kalitta Motorsports general manager, says. “Their relationship and input with our fab shop have been a huge plus to our technical development.”
Kalitta Motorsports and Revchem Composites will continue to educate fans on the composites products integrated into these 330-miles-per-hour race cars, enhancing performance and safety as the season unfolds. Revchem brings a wealth of knowledge to the NHRA from a diverse customer base and solutions and processes found in the aerospace and watersports industries.
“Kalitta Motorsports’ commitment to teamwork and winning is truly an inspiration for all involved,” Pete Pendleton, president of Revchem Composites, adds. “The hospitality and professionalism of Kalitta Motorsports has offered us opportunities to invite our customers to the races. Having a higher profile during the Western Swing will be a plus as we continue to educate fans and customers. Our involvement has raised our profile inside and outside of the world of motorsports and the Revchem Composites brand is recognized nationally and growing with every race.”
The newly designed Mac Tools Revchem Top Fuel dragster will be on track for the first time on July 15 at Bandimere Speedway to start the NHRA Mile-High Nationals.
