TFP, TFP Hydrogen Products rebrand to James Cropper

Technical Fibre Products Ltd. (TFP, Burneside, U.K.) and TFP Hydrogen Products Ltd. (TFPH) are realigning under the James Cropper name and are to become known as the Advanced Materials Division, positioned alongside the company’s Paper & Packaging Division. Simultaneously James Cropper is unveiling a brand new identity aligned with its new growth strategy. This future-focused approach delivers strategic synergy leveraging the brand’s heritage in innovation and repositioning the company to better serve its target customers.

“This new brand identity reflects that we are globally minded but rooted in our communities,” Steve Adams, CEO of James Cropper, states. “We are inventive and forging new materials and possibilities, but still place human values, knowledge and craft at the heart of what we do. These are the enduring characteristics and qualities of James Cropper that have inspired the evolution of our new branding.”

“Under the brand essence of ‘Making a Material Difference,’ our top priority remains delivering world-class service and innovation with a focus on sustainability,” Adams continues. “This rebrand allows us to communicate our product portfolio and technical expertise in a more meaningful way to our customers and stakeholders. We look forward to partnering with others who share our passion for developing brand new materials, technologies and pursuing sustainable solutions.”

In line with the six strategic pillars for accelerated growth, James Cropper is undergoing a modernization program to boost efficiency and productivity. This will be further complemented by the integration of new technology and systems to accelerate demand generation, optimize business development and streamline customer services.

New branding will be introduced in July, featuring an updated website with enhanced features and updated digital and printed materials across all platforms.