MarineShift360 project launches new initiatives for marine industry sustainability

The MarineShift360 project, led by Marine Futures Ltd. (London, U.K.) and supported by 11^th Hour Racing (Newport, R.I., U.S.), aims to deliver measurable impact and fast-track decarbonization across the marine sector with the unveiling of a life cycle assessment (LCA) tool and the introduction of an Industry Accelerator and University Outreach Program.

With an estimated 80% of a product’s environmental impact determined in the design phase, the MarineShift360 tool is expected to help businesses identify and address their impact hotspots early, reducing both their environmental footprint and operational costs through more efficient resource use and thus enabling them to design more energy-efficient boats, explore alternative propulsion systems like hybrid-electric and hydrogen and adopt sustainable materials. CW reported on this LCA platform as one of many end market-specific resources that are becoming available for composites manufacturers and beyond.

“MarineShift360 is driving the marine industry from ambition to action,” says Ollie Taylor, director at Marine Futures. “Our enhanced tool helps businesses meet their sustainability goals while ensuring all of us who love the ocean can continue enjoying it responsibly. The marine community has a duty to protect the ocean for future generations, and MarineShift360 is empowering the industry to make smarter choices.”

Recognized with a DAME Design Category Award in 2022, the MarineShift360 tool has already been embraced by companies and organizations such as North Sails, SailGP, IMOCA, Williams Tenders and Starboard. Over the last 3 years, the marine industry has reportedly seen significant adoption of the MarineShift360 tool, and now, with new initiatives, it aims to further accelerate progress.

The newly launched Industry Accelerator, for example, offers selected companies free consultancy for 1 year to develop and scale sustainability projects that promise to support the marine industry’s transition to net zero. The Impact Accelerator program now includes complimentary access to the LCA tool, alongside dedicated project management and access to the industry’s sustainability experts. The program also includes a funded internship to help businesses implement sustainable solutions. Applications are open until Dec. 31, 2024.

Complementing the Industry Accelerator is the University Outreach Program launching in 2025. In partnership with academic institutions, the program will equip the next generation of sustainability leaders as they embark on careers in the marine industry. Students from undergraduate to Ph.D. level will gain free access to the LCA tool, alongside dedicated training and support, connecting students to the tools and resources that will enable them to solve environmental challenges.

To sign up for the LCA tool or to apply for the Industry Accelerator, visit the MarineShift360 website.